93 percent of “Generation-Z” (born between 1996 and 2010) say how a company IMPACTS SOCIETY affects where they decide to work. Dig deeper into employee engagement through generosity.
Companies with Goodness programs are using them to attract Gen Z during their job search with great success. While the exact years are debated, Gen Z is generally defined as people born between 1996 and 2010. With a population of almost 60 million Americans, this generation stands even larger than Millennials. They’ve recently begun to graduate and, similarly to Millennials, recruiters are trying to figure out how to attract them to their companies by looking at what drives them. The stats show that Goodness could be the answer, and companies are starting to take note:
- 93 percent of Gen Z say how a company impacts society affects where they decide to work
- 72 percent said corporate responsibility is extremely important to them
- According to Randstad, this generation is “more interested in working for something they believe in or for a company whose values they share…”