A 2017 Gallup study says that measuring employees’ contentment or happiness levels, and catering to their wants, often fails to achieve the underlying goal of employee engagement.
What does drive employee engagement? Bryan De Lottinville says “GOODNESS”.
“Goodness is a proven way to engage your people while solidifying your brand and reputation to an even wider audience. And in examining the outcomes of our Fortune 1000 clients, we are finding that Goodness is even more powerful in a global context, as businesses continue to be challenged to create a unified corporate culture that transcends borders, leverages diversity and provides employees everywhere with an inclusive sense of broader purpose.” (read more at Benevity.com)